A circle represents union, commitment, love or community.

It has no beginning or end and can literally allude to a ring, a closed path, a molecule, a planet, or in the abstract – life and the life cycle. Curvilinear shapes tend to be viewed as soft or feminine in contrast to rectilinear shapes that are rigid or masculine. Empyrean’s circle represents the fusion of tech & service to fulfill our clients needs — the complete software solution for benefits; and a community of teamwork around it.

Colors

Our core brand palette is built on Ascend Blue and Cloud White supported by a kaleidoscope of colors, and neutral grays. Together, these colors create a clean, confident foundation that balances innovation with clarity. Ascend Blue serves as our primary brand color, conveying trust, momentum, and optimism, while Gray provides sophistication, stability, and contrast.

Across digital experiences, Ascend Blue can expand into expressive gradients that transition toward Zenith Indigo, adding depth, dimension, and a sense of forward movement. Lighter blue tones are used as highlights and accents, bringing focus to key information and creating visual hierarchy within blue color fields.

White provides balance and breathing room throughout the system, ensuring content remains approachable, legible, and easy to navigate. Together, the palette creates a modern, cohesive visual language that is distinctly Empyrean.

Ascend Blue or Stratus Gray is recommended for text on a white background; or white against the gray or blue background. Use the lighter colors as accents on call-outs that emphasize a proof point, distinct messaging or a call to action.

Secondary Colors

Our secondary colors consist of those found directly in the kaleidoscope. They are most often used in an instance of the kaleidoscope in a given composition but can be used individually to draw the eye or otherwise provide a contextual tone. Think special illustration, a custom kaleidoscope, chart stats, testimonial quotes, ‘need-to- know’ information, or a call to action.

In informal contexts and light-hearted communications, these colors can move into prominent usage as alternatives.

This is the hallmark Kaleidoscope that brings vibrancy and colorful dynamic energy to any design. It can be used in a slim crop rectangle to provide a bookend graphic, or as a dominant visual element (see the following examples). Avoid overlapping it, creating unnecessarily busy visuals or muddied colors. The kaleidoscope easily draws the eye as it often is the most colorful element in a composition.

If ever creating a kaleidoscope, begin with circles. Negative and positive spaces should have rhythm and balance. Allow 'multiply' blending methods to create complex color themes without adding to the palette. Keep in mind the golden ratio to achieve the focal points.