
The Experience Lab


Unlock The Full Potential Of Your Benefits Program
Great benefits only make their intended impact if your employees know about them and stay engaged.
Empyrean’s Experience Lab takes an innovative approach to crafting your communication strategy and with custom content tailored to your needs—like digital benefit guides, targeted emails, educational videos, and more.
Effective benefits communication is essential for boosting employee engagement, satisfaction, and retention.

Bringing Benefits to Life
Employers have made progress in designing stronger benefits plans, yet many still face challenges ensuring their workforce fully understands and connects with the support available to them.
Research reveals HR and Benefits leaders often lack the time, resources, or expertise to make their communications as effective as they could be.
That’s where Empyrean comes in—we’re here to help you get it right!

The Experience Lab Method

Strategy

Design

Production

Strategy

Create a customized communication plan aligned with your goals and employee needs to ensure every message lands effectively.

Design

Craft compelling, creative content that speaks directly to your workforce.

Production

Deliver your message seamlessly through diverse channels—email, text, video, print, and more.

Create a customized communication plan aligned with your goals and employee needs to ensure every message lands effectively.
Craft compelling, creative content that speaks directly to your workforce.
Deliver your message through diverse channels—email, text, video, print, and more.

Discovery + Development
We kick things off with a hands-on strategy workshop to understand your company’s culture, benefits goals, and employee engagement needs.
This interactive session helps us identify your unique challenges and set clear success benchmarks to keep your strategy focused on results.
During the workshop, we’ll dig deep to uncover communication gaps, explore opportunities across multiple factors, and define measurable goals. Then the Experience Lab will design a plan that brings your strategy to life.


Employee Value Proposition + Strategic Framework
Our experts will help your team develop an employee value proposition (EVP) that highlights the unique value your organization offers its workforce. This includes key elements such as benefits, total rewards, career growth opportunities, work-life balance, and your organizational culture, mission, and values.
69%
Less Turnover

A strong EVP can reduce annual turnover by up to 69%.
Source: Gartner, 2021
Strategy and Success Metrics Deep Dive
The Experience Lab works with your team to pinpoint key performance indicators (KPIs) aligned with your organization’s goals. These metrics help track the success of communication strategies and guide continuous adjustments to your employee experience over time.


Action Planning + Execution
Through interactive sessions, we’ll spark fresh ideas and encourage collaboration. Together, we’ll create a clear annual communications plan with tailored content, prioritized initiatives, and measurable milestones to help you achieve both immediate and long-term outcomes.
Turning Insights into Strategy
Empyrean’s data-driven analysis uncovers trends and opportunities to help you continuously improve. Real-time metrics and quarterly reviews ensure your benefits program keeps up with shifting workforce needs.

Tangible Results That Matter
Our strategies deliver measurable outcomes, including:
60%
Enhanced Accuracy
60% fewer benefits missing
a beneficiary during enrollment
35%
Improved Benefits Adoption
35% HDHP enrollment
avg. 16%
Supplemental
Participation Increases
19% in Accident Insurance
12% in Hospital Indemnity
17% in Critical Illness coverage
Our Approach
We do more than deliver a benefits guide—we partner with you to:
Our Approach
We do more than deliver a benefits guide—we partner with you to:



Identify Opportunities
Uncover underused benefits and key engagement dynamics.
Identify Opportunities
Uncover underused benefits and key engagement dynamics.


Develop Insightful Solutions
Craft targeted campaigns and create year-round opportunities for employee education and utilization.
Develop Insight-Driven Solutions
Craft targeted campaigns and create year-round opportunities for employee education and utilization.


Assess and Recalibrate
Keep strategies tied to performance and evolving workforce factors.
Assess and Recalibrate
Keep strategies tied to performance and evolving workforce factors.
See the Difference
Curious about how these strategies come to life? Explore our work samples to see how we’ve helped organizations achieve meaningful results.
See the Difference
Curious about how these strategies come to life? Explore our work samples to see how we’ve helped organizations achieve meaningful results.
Discover What’s Possible for your Organization
Ready to find the right strategy to meaningfully accelerate employee connections with their benefits?