Colors

Our core brand palette is based around Ascend Blue and Cloud White supported by a kaleidoscope of colors, and neutral grays. Together, these colors create a clean, confident foundation that balances innovation with clarity. Ascend Blue serves as our primary brand color, conveying trust, momentum, and optimism, while Gray provides sophistication, stability, and contrast.

Across digital experiences, Ascend Blue can expand into expressive gradients that transition toward Zenith Indigo, adding depth, dimension, and a sense of forward movement. Lighter colors accent and bring focus to key information, helping to create visual hierarchy.

White provides balance and breathing room throughout the system, ensuring content remains approachable, legible, and easy to navigate. Together, the palette creates a modern, cohesive visual language that is distinctly Empyrean.

This is the hallmark Kaleidoscope that brings vibrancy and colorful dynamic energy to any design. It can be used in a slim crop rectangle to provide a bookend graphic, or as a dominant visual element with Ascend Blue revealing it (see design examples). The kaleidoscope easily draws the eye since it's often the most colorful element in a composition. It's visually musical in the rather quiet realm of ben admin.

WHAT NOT TO DO
Avoid overlaying it on photography, creating muddied colors or unnecessarily busy visuals.

If ever creating a kaleidoscope, begin with circles. Negative and positive spaces should have rhythm and balance. Allow color overlaps (multiply blending mode) to create our color palette. Keep in mind the golden ratio to achieve a focal point.

Plus Sign

+ + + + + + + + +

A distinctive graphic device within the Empyrean brand, is the plus sign. It introduces rhythm and texture while conceptually reinforcing the brand’s expert approach to ben admin involving technological framework, interoperable inclusion, and user connection.

A single plus is used in place of ampersands where appropriate.

It can be used in a row to provide visual separation within copy.

It can exist as a graphic grid of nine evenly spaced symbols in rectangular formation (arrange at least appx. fifteen rows vertically or columns horizontally). This instance serves as a contrast to curvilinear compositional elements.