Brand Reference Guide 

Visual System

Our brand tells the story of how Empyrean delivers a technological solution with a human touch. The circle provides a foundational element for our visual vocabulary.

Fonts

On print and web communications we use Montserrat for headlines and Fira Sans for body copy. When using a very large headline you can use Montserrat ExtraBold.

Both typefaces should be available on Empyrean issued laptops.

When to use:

Headlines and titles — no smaller than 32pt.

Colors

Our primary resting brand color is Dynamic Blue. Three additional colors support it.

Blue soothes and connotes trust, while the green suggests growth and life. Together they inspire a fresh, cool look, grounded with the gray and white base to provide good contrast and lead the eye.

Warm grey is recommended for text on a white background. Highlight Green is recommended for use on call-outs that emphasize a message or call to action.

Secondary Colors

Our secondary colors are the vibrant accent colors that complement our primary dynamic blue. They are used in illustrations, kaleidoscopes, and to highlight/call-out important ‘need-to- know’ information or call to action.

In informal contexts and light-hearted communications, these colors can move into prominent usage as alternatives.

Kaleidoscope

Kaleidoscopes provide a simple visual metaphor to communicate the abstract overlapping parts of an active benefits program.

The shapes, lines, and various colors illustrate how all the parts to a benefits program, whether a human touch point or a technical software piece, work together to deliver a harmonious strategy.

Photography

When choosing photography, look for people creating, building, doing, or connecting. The hand images should not be disembodied, but connected – real.

Example themes: crafting, working, genuine gestures (i.e. a hand shake / fistbump), caring.

Empyrean Brand Kit

Download guided logo variations, fonts, and graphics.